Audience Research.

 All media texts are made to be consumed by an audience. Media can influence people to believe anything, it was used by Hitler as he used films as a form of propaganda. Additionally throughout time media has been used to confuse, entertain and convince audiences.

Teenager pacifically turn to watch films made in the Horror or Thriller genre. Teen horrors follow conventions such as the Last Girl theory, a female who is usually worried about stepping out into adult hood, set in the suburbs in a stereotypical ideal American house (detached, large space around the house). The female starring in the film is usually rebellious, but when something goes wrong, fears leaving home.

In the early 1900's the media industry was radio, newspapers. Eventually the television was invented by British creator John Logie Baird. Silent films were popular in the 1920's- 1930's, however in 1929 the first film featuring speech, Jazz Hands hit theatres which then  followed by the first colour film The Wizard Of OZ.

After World War Two people saw how media could be used to persuade audiences. People began to worry about media and its effects, they realised how dangerous media can be.

There is a theory called the Hypodermic Passive, this is where the message is the drug (in a hypodermic needle so to say). The media was getting 'injected into peoples bloodstreams', this created people to be passive, they believed everything people believed.

"The medium is the message"- Mcluhan. 

Orson Welles is well-know for his master piece Citizen Kane in the 1940s. Before his well known media product he did a play in the 1930s for the radio. This now in present day has been produced into a film, War of the Worlds. When it was first heard on the radio in the 1930s people panicked as whatever they heard on the radio was true. People actually believed that the world was heading into an apocalypse this is additional proof that audiences believed whatever they heard. This additionally shows the effects of media can have on its audiences.